Bwin.Party is one of the world’s biggest companies offering sports betting, poker, bingo, and slot casino online games. It was actually formed in 2011 through a merger of Bwin Interactive Entertainment and Partygaming.
Bwin develops in-house propriety software and support systems for its online casinos. It also partners with external content providers. In February 2016, Bwin.Party was acquired by Entain, formerly GVC Holdings, for £1.7 billion. Entain still retains the Bwin brand due to its popularity with gamers who play online casinos. Bwin has, over the years, been involved in sports sponsorship. They currently sponsor FC Koln, Borussia Dortmund, Valencia CF, and the Belgian Jupiler Pro League.