September 4, 2023
Relax Gaming, a well-known iGaming content aggregator and unique online casino content provider, has announced a deal with AvatarUX. The deal will bolster the Silver Bullet platform with exciting new titles and innovative mechanics.
Since AvatarUX launched its first casino game in 2019, the company has seen its successes grow due to its impressive selection of mobile slots powered by the popular PopWins mechanics. This feature won the Best Mechanics of the Year award from the respected CasinoBeats Game Developer Awards in 2023.
During the awards ceremony, Money Train 3 from Relax Gaming won the Slot of the Year category. Other notable winners at the event included NetEnt, BGaming, and Barbara Bang.
AvatarUX, which recently added the MultiPop and StickyPop mechanics to its well-known PopWins feature, is seen as an emerging software developer in the industry, with the company intending to keep pushing the limits of Gaming.
The studio has a strong reputation for its emphasis on developing online slots with exciting visuals, thrilling features, and comprehensible math models. Kicking off with the amusing LooneyPop, the collaboration will produce fresh and inventive material from the studio that will be available on Relax Gaming's regulated mobile casino partners. Furthermore, the studio will launch its casino games to a larger audience in major markets.
Relax Gaming has recently signed deals with renowned and upcoming studios to bolster its content catalog. Last month, the company signed a deal with Endorphina to add the developer's engaging content portfolio to the Powered by Relax program. The company also recently appointed Shelley Hannah as its new Chief Product Officer as it seeks to add more experience to the management ranks.
Commenting on the AvatarUX deal, Shelley Hannah said:
“AvatarUX has continuously created unique titles and mechanics that greatly engage players and are fast becoming a leader in innovation. We are delighted to add them as our latest Silver Bullet partner and we know operators will be eager to showcase their portfolio of games.”
Nicola Longmuir, CEO at AvatarUX, added:
"Relax Gaming is one of the most esteemed content aggregators in the industry and this partnership marks a great milestone for us. The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players."
Mulenga Chanda, a passionate 32-year-old Zambian, seamlessly merges his enthusiasm for gaming with a profound knowledge of Zambian culture. Specializing in English content localization, he crafts online casino guides that genuinely resonate with the Zambian audience.