Betfair Review 2025 - About

Betfair, established in 2000, revolutionized the online gambling scene by pioneering the concept of exchange betting. This allows punters to bet against each other rather than a traditional bookmaker, often leading to more favourable odds. Licensed by reputable bodies like the UK Gambling Commission and the Malta Gaming Authority, Betfair has earned industry recognition through awards such as the EGR Operator Awards and Global Gaming Awards. While their initial focus was sports betting, Betfair has expanded to offer a comprehensive online casino experience, featuring a wide variety of slots, table games, and live dealer options. For Zambian players seeking a platform with a history of innovation and a strong regulatory framework, Betfair presents a compelling option. Their customer support, accessible via email, live chat, and phone, further enhances the user experience.